The Chic Checklist for hoteliers to get more promotion and bookings

We’re always working hard to promote your hotel, increase conversion and drive your bookings, and there’s a few things that you can do to help us. If you’re looking for a little extra promotion or a boost in your bookings, make sure you’re doing everything on our checklist below:

Rate Parity

Maintaining rate parity is the single most important thing you can do to maximise your success and secure bookings. Consumers are becoming increasingly more savvy, and our guests check multiple sites before completing a booking. If the rate is cheaper elsewhere, be assured they will find it! You must ensure that if you update your rates online, you must update with Chic Retreats as well.

Hotel Availability

Full and accurate availability is crucial in capturing and converting visitors to actual bookings. Our marketing and promotional activities put you in front of a vast, global audience, and our diverse guests have a wide variety of requirements. Listing all of your rooms, from entry-level to penthouse suite, is the most effective way to ensure you don’t lose any potential guests. If you are maintaining your inventory with us directly using our extranet, updating your availability regularly is crucial in avoiding double-bookings and other potential disasters. ALWAYS keep your availability up to date!

Hotel Page

Our team of digital marketing experts and content creators work hard to ensure your hotel page is engaging and inspirational, while at the same time delivering all the information a customer may need in order to make an informed booking. You can assist by ensuring that you provide accurate and detailed information to our team during the on-boarding process, and letting us know if you’ve made any changes that you’d like to be mentioned on the hotel page. High-quality images are also crucial to helping conversion: make sure you have images of your location, outside and inside areas, food offerings, and images of your room types. We recommend hiring a professional photographer for this.


Hosting influencers can help to increase your exposure, as we only work with influencers with confirmed coverage. Influencer visits can also help to drive conversion, as all of the influencers that we partner with publish reviews that are prominently featured on your hotel page. If you are interested in hosting an influencer, please email


We regularly partner with high-quality brands and press publications for competitions. In exchange for complementary nights as part of the prize-package, you’ll receive exceptional levels of exposure. Recent competitions have had as many as 10,000 entries, and were promoted to an audience of millions. We only work with brands with audiences that are suited to our hotels, ensuring that the exposure you’ll get is targeted to exactly the right customers for you.

Chic Treats

Guests love our Chic Treats, and they’re one of the ways in which we stand out from the crowd. Our guests are particularly wowed by small, unique Chic Treats that they can’t find anywhere else, such as a complimentary bottle of wine from the hotel’s estate. The more a Chic Treat showcases the unique story of your property, the more it will draw potential guests.


Our guests are always attracted by promotions. Keep us up-to-date with your latest offers so that we can promote you more effectively.

Host of the Week

If you have an interesting story, we would love to provide you a platform to tell it. If you’d like to be considered for ‘Host of the Week’, please contact Each ‘Host of the Week’ gets a mini-campaign focusing on their unique story and property.