A Chic Retreats Case Study.
Location: Marrakech, Morocco | Chic Premium Member since October 2017.
Nestled in the heart of Marrakech’s ancient Medina you’ll find Riad Noir d’Ivoire – an elegant oasis just steps away from the city’s bustling souks and streets. Steeped in history and character, charm abounds at this luxurious boutique spot. From the nine individually designed rooms to the unfailingly attentive personal service: every detail has been carefully considered to make your stay as special as possible.
Chic Retreats embodies our philosophy and passion for providing a personal, intimate and world class service to our guests. Our ‘stories’ resonate: both businesses born from ‘a labour of love’, a desire to share a beautiful place with others and we are so often referred to, ‘a home from home’ - a hotel where people want to return to again and again.
The Chic difference
How we generated a 2,838% ROI within 7 months.
Curated Content
As a premium package member, Riad Noir D’Ivoire benefited from the following posts.
Interiors inspiration: How to get the Moroccan look
Riad Noir d’Ivoire was featured in the Chic Retreats Journal post dated 19 January 2018.
Romantic Getaway For Two
Riad Noir d’ivoire was featured in our Romantic Getaway for two newsletter.
Sent to: 67,000
Opens: 11,000
Click through: 1,800
Chic on Instagram
Riad Noir d’Ivoire tagged post
Likes: 122
Comments: 7
Extended Distribution
Media
Chic Retreats have partnered with Jigsaw, a national retailer in the UK to promote the hotel via a nationwide competition. Jigsaw has over 100 shops in the UK and targets a fashionable 35 year old women. It has massive reach – 800k sessions to its website each month, 275k database, 175k social audience.
To date we have received 12 000 entries, 4000 opt-ins, and 2 weeks left to run!
Digital Marketing
Meta Search
PPC Destination
Remarketing
SEO Ranking for Destination
7
Boutique Riads Morocco
8
Boutique Riads Marrakech
7
Boutique Hotels Morocco
Riad Noir d’Ivoire ROI
2,838%
Return On Investment (ROI)
£25,000
Total revenue generated
£840 p/a
Premium package
15%
Commission on bookings
The partnership is positive, personal and responsive, we are delighted with our relationship with Chic Retreats and aim for it to continue into the future.