OF EXTRAORDINARY
INDEPENDENT BOUTIQUE HOTELS
OF EXTRAORDINARY
INDEPENDENT BOUTIQUE HOTELS
Chic Retreats offers a tailor-made solution for independent boutique hotels. We market the unique aspects of your property, your passion and the experience you create.
We’re your partners, and we will never compete against you in driving more bookings.
Chic Retreats Collection
With Chic Retreats, you’ll be part of an exclusive collection of boutique hotels, villas, restaurants with rooms - and everything in between. It’s an eclectic mix, but each Chic Retreat is ideally owner-managed. Our diverse collection, with a broad price range starting at £75 per night, ensures that we’ve got something for everyone aged 25 to 100.
Story Telling
Consumers are increasingly looking for authenticity, and to know the stories behind what they buy. We bring the unique stories of our passionate hosts to life, allowing potential guests to connect with you and your property on an emotional level. Knowing the story behind a property adds to a guest’s experience, forging meaningful and long-lasting memories and increasing the chance of repeat custom.
Curation
Our team of experts know just how to present our hotels to discerning independent travellers. We’re very particular about how we write and the images we use, so every one of our hotels looks and feels amazing. We feature our hotels in editorial content, specially created for guests looking for specific interests and destinations, and we push this across our channels and other media.
Experiences
We like to say that “The experience starts at check-in.” We’re integrating with a specialist experiences platform that will provide bespoke tours and experiences across all our hotels. Hotels will make a commission from pre-booked trips, and our guests will have the luxury of an experience that’s tailor-made to their interests, rather than the generic tours offered by other OTAs.
Smart Matching
Whether a guest is looking for yoga or truffle-hunting, we want to match the right guest to the right hotel, without hours of trawling. We’re using the latest advances in technology to intelligently match website users to the most appropriate hotels that suit their tastes and preferences. Our ever-evolving platform is getting smarter every day, and we want you to join us on this journey.
Extended Distribution
We seek channels to promote your hotel across our website and a whole range of other online options. Depending on package, we’ll promote you through our partnerships with leading media and lifestyle brands, our meta channels, affiliates and more. Unlike other OTAs who compete with you on bookings, we’ll give you maximum exposure to the target audience that’s right for you.
Example stories we tell
Temps d’Or Hotel |
Nestled above the forests of the Eisch Valley in Luxembourg, the 12th-century Castle Ansembourg appears like a fairytale vision out of the mist that hangs like a veil on the wooded slopes. It’s home to the exclusively luxurious Temps d’Or, a boutique hotel…
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The Gallivant |
Nestled on the gorgeous Camber Sands, the Gallivant is one of our favourite spots for a UK weekend by the seaside. A former roadside motel, the Gallivant has an extraordinary blend of Californian barefoot-chic and Scandinavian elegance, with one of the finest restaurants…
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Riad de Tarabel |
With over 900 riads nestled in the ancient winding streets of the Marrakech medina, how do you stand out from the crowd? Rose Marie Fournier & Leonard Degoy, the couple behind the very chic Riad de Tarabel have the answer. Their boutique, adult-only bolthole continually impresses and delights…
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The Mandrake |
As soon as I stepped onto the premises the space spoke to me,’ Rami Fustok tells us as we step through The Mandrake’s mysterious entrance on Newman Street, in London’s bohemian Fitzrovia. Rami was attracted by the architectural qualities of the building…
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OUR MEDIA PARTNERS
OUR BRAND PARTNERS
Chic In Numbers
1000+ Independent boutiques across 67 countries and growing fast.
Booking data
£600
Avg. value per booking
2.38
Avg. nights per booking
50/50
Male / Female Split
Guest Profiles
83%
Couples
10%
Groups
5%
Families
Chic Retreats Channels
70k
English speaking travellers
26.6k
Facebook Followers
Geographic location
Device Access
Age profile
WHAT OUR HOTELIERS SAY
“Chic Retreats provide access to online platforms that are not often made available to smaller, independent hotels. They also offer a level of service that is efficient and personable – a reflection of our own standards of service as a hotel group.” UK, France, The Netherlands.
ROI: 320% (L’Hotel), 220% (Cowley Manor)
James Semenowycz – A Curious Group of Hotels
“Chic Retreats understand that we are very small and seasonal, with only six rooms, so we need a partner to draw the customers we want, when we want them. We are very happy with the type of guests that come from Chic Retreats.” Umbria, Italy.
ROI: 800%
Sarah Marano – La Cuccagna
“Hotel Heritage is a ‘Chic Retreat’, you enter the world of 19th century charm and elegance and let yourself be taken away by this peaceful ‘Retreat’, so we both share what we are selling and the experience we create.” Bruges, Belgium
ROI: 710%
Mrs Creytons – Hotel Heritage
“I recommend Chic Retreats for smaller boutique properties as it’s a simple way to increase guests and manage inventory in one place. I’m always happy with their personal service and eager to benefit as they continue to innovate and extend their services”. Marrakech, Morocco
ROI: 71%
Romaine Lancaster – Riad El Mezouar
LATEST HOTEL PARTNERSHIPS
SOLAR EGAS MONIZ 
PORTUGAL
THE HABITAT SRI LANKA
MODERN HOUSEBOAT GERMANY
LACE MARKET HOTEL UNITED KINGDOM
RIAD KARMELA PRINCESSE MOROCCO
BAYTIL AJAIB KENYA
THE ROYAL CRESCENT HOTEL & SPA UNITED KINGDOM
RIAD ZINEB MOROCCO
JESMOND DENE HOUSE UNITED KINGDOM
CASA MONTANI ITALY
PENSION BULE SPAIN
RIAD IDRISSY MOROCCO
THE ROOKERY UNITED KINGDOM
ARDEN HOUSE UNITED KINGDOM
MICRA ANGLIA GREECE
ECCLESTON SQUARE UNITED KINGDOM
TAMARIND HILL NEDERLANDS
HOTEL SEVEN ONE SEVEN NEDERLANDS
PASCHOE HOUSE UNITED KINGDOM
BAGLIO OCCHIPINTI ITALY
THE RIVER HOUSE SRI LANKA
PARKHOTEL DE WIEMSEL NEDERLANDS
STOKE PARK UNITED KINGDOM
THE ELMS HOTEL UNITED KINGDOM
QUERCIAFELICE ITALY
Why pay a fee?
As an exclusive collection we do a lot more for you than any other OTA.
Exclusive Collection
- Each hotel is written-up to our high standards, and enhanced with content we source and curate
- Hotels are featured in our curated list of inspirations, connecting you with customers looking for exactly what you offer
Stress-Free Bookability
- We monitor your hotel rates and availability and help promote your offers, ensuring your hotel is always up to date and bookable
- Our tactical marketing strategy will help you drive more bookings during shoulder seasons
Editorial Content
- Our editorial content promotes your hotel to discerning global travellers, and is search-engine optimised by our team of marketing experts
- We provide a platform for you to tell your own story, and to share the passions and inspirations behind your property
Increased Reach
- We invest our fees into promoting you through our digital marketing channels, from social to meta, newsletters to advertising
- We work with leading brands and publications to increase your exposure and connect you with wider audiences