The champion of independent boutique hotels

Chic Retreats offers a tailor-made solution for independent boutique hotels. We market the unique aspects of your property, your passion and the experience you create.
We’re your partners, and we will never compete against you in driving more bookings.

Chic Retreats Collection

With Chic Retreats, you’ll be part of an exclusive collection of boutique hotels, villas, restaurants with rooms - and everything in between. It’s an eclectic mix, but each Chic Retreat is ideally owner-managed. Our diverse collection, with a broad price range starting at £75 per night, ensures that we’ve got something for everyone aged 25 to 100.

Story Telling

Consumers are increasingly looking for authenticity, and to know the stories behind what they buy. We bring the unique stories of our passionate hosts to life, allowing potential guests to connect with you and your property on an emotional level. Knowing the story behind a property adds to a guest’s experience, forging meaningful and long-lasting memories and increasing the chance of repeat custom.

Curation

Our team of experts know just how to present our hotels to discerning independent travellers. We’re very particular about how we write and the images we use, so every one of our hotels looks and feels amazing. We feature our hotels in editorial content, specially created for guests looking for specific interests and destinations, and we push this across our channels and other media.

Experiences

We like to say that “The experience starts at check-in.” We’re integrating with a specialist experiences platform that will provide bespoke tours and experiences across all our hotels. Hotels will make a commission from pre-booked trips, and our guests will have the luxury of an experience that’s tailor-made to their interests, rather than the generic tours offered by other OTAs.

Smart Matching

Whether a guest is looking for yoga or truffle-hunting, we want to match the right guest to the right hotel, without hours of trawling. We’re using the latest advances in technology to intelligently match website users to the most appropriate hotels that suit their tastes and preferences. Our ever-evolving platform is getting smarter every day, and we want you to join us on this journey.

Extended Distribution

We seek channels to promote your hotel across our website and a whole range of other online options. Depending on package, we’ll promote you through our partnerships with leading media and lifestyle brands, our meta channels, affiliates and more. Unlike other OTAs who compete with you on bookings, we’ll give you maximum exposure to the target audience that’s right for you.

Example stories we tell

Temps d’Or Hotel

Temps d’Or Hotel

Nestled above the forests of the Eisch Valley in Luxembourg, the 12th-century Castle Ansembourg appears like a fairytale vision out of the mist that hangs like a veil on the wooded slopes. It’s home to the exclusively luxurious Temps d’Or, a boutique hotel…

 

Read full story here

The Gallivant

The Gallivant

Nestled on the gorgeous Camber Sands, the Gallivant is one of our favourite spots for a UK weekend by the seaside. A former roadside motel, the Gallivant has an extraordinary blend of Californian barefoot-chic and Scandinavian elegance, with one of the finest restaurants…

 

Read full story here

Riad de Tarabel

Riad de Tarabel

With over 900 riads nestled in the ancient winding streets of the Marrakech medina, how do you stand out from the crowd? Rose Marie Fournier & Leonard Degoy, the couple behind the very chic Riad de Tarabel have the answer. Their boutique, adult-only bolthole continually impresses and delights…

 

Read full story here

The Mandrake

The Mandrake

As soon as I stepped onto the premises the space spoke to me,’ Rami Fustok tells us as we step through The Mandrake’s mysterious entrance on Newman Street, in London’s bohemian Fitzrovia. Rami was attracted by the architectural qualities of the building…

 

Read full story here

OUR MEDIA PARTNERS

OUR BRAND PARTNERS

Chic In Numbers

1000+ Independent boutiques across 67 countries and growing fast.

Booking data

 

£600

Avg. value per booking

 

2.38

Avg. nights per booking

 

50/50

Male / Female Split

Guest Profiles

 

83%

Couples

 

10%

Groups

 

5%

Families

Chic Retreats Channels

 

70k

English speaking travellers

 

26.6k

Facebook Followers

 

Geographic location

Device Access

Age profile

WHAT OUR HOTELIERS SAY

“Chic Retreats provide access to online platforms that are not often made available to smaller, independent hotels. They also offer a level of service that is efficient and personable – a reflection of our own standards of service as a hotel group.” UK, France, The Netherlands.

 

ROI: 320% (L’Hotel), 220% (Cowley Manor)

 

James Semenowycz – A Curious Group of Hotels

“Chic Retreats understand that we are very small and seasonal, with only six rooms, so we need a partner to draw the customers we want, when we want them. We are very happy with the type of guests that come from Chic Retreats.” Umbria, Italy.

 

ROI: 800%

 

Sarah Marano – La Cuccagna

“Hotel Heritage is a ‘Chic Retreat’, you enter the world of 19th century charm and elegance and let yourself be taken away by this peaceful ‘Retreat’, so we both share what we are selling and the experience we create.” Bruges, Belgium

 

ROI: 710%

 

Mrs Creytons – Hotel Heritage

“I recommend Chic Retreats for smaller boutique properties as it’s a simple way to increase guests and manage inventory in one place. I’m always happy with their personal service and eager to benefit as they continue to innovate and extend their services”. Marrakech, Morocco

 

ROI: 71%

 

Romaine Lancaster – Riad El Mezouar

LATEST HOTEL PARTNERSHIPS

SOLAR EGAS MONIZ  PORTUGAL

THE HABITAT  SRI LANKA

MODERN HOUSEBOAT  GERMANY

LACE MARKET HOTEL  UNITED KINGDOM

RIAD KARMELA PRINCESSE  MOROCCO

BAYTIL AJAIB  KENYA

THE ROYAL CRESCENT HOTEL & SPA  UNITED KINGDOM

RIAD ZINEB  MOROCCO

JESMOND DENE HOUSE  UNITED KINGDOM

CASA MONTANI  ITALY

PENSION BULE  SPAIN

RIAD IDRISSY  MOROCCO

THE ROOKERY  UNITED KINGDOM

ARDEN HOUSE  UNITED KINGDOM

MICRA ANGLIA  GREECE

ECCLESTON SQUARE  UNITED KINGDOM

TAMARIND HILL  NEDERLANDS

HOTEL SEVEN ONE SEVEN  NEDERLANDS

PASCHOE HOUSE  UNITED KINGDOM

BAGLIO OCCHIPINTI  ITALY

THE RIVER HOUSE  SRI LANKA

PARKHOTEL DE WIEMSEL  NEDERLANDS

STOKE PARK  UNITED KINGDOM

THE ELMS HOTEL  UNITED KINGDOM

QUERCIAFELICE  ITALY

Why pay a fee?

As an exclusive collection we do a lot more for you than any other OTA.

Exclusive Collection

  • Each hotel is written-up to our high standards, and enhanced with content we source and curate
  • Hotels are featured in our curated list of inspirations, connecting you with customers looking for exactly what you offer

 

Stress-Free Bookability

  • We monitor your hotel rates and availability and help promote your offers, ensuring your hotel is always up to date and bookable
  • Our tactical marketing strategy will help you drive more bookings during shoulder seasons

Editorial Content

  • Our editorial content promotes your hotel to discerning global travellers, and is search-engine optimised by our team of marketing experts
  • We provide a platform for you to tell your own story, and to share the passions and inspirations behind your property

 

Increased Reach

  • We invest our fees into promoting you through our digital marketing channels, from social to meta, newsletters to advertising
  • We work with leading brands and publications to increase your exposure and connect you with wider audiences

OUR PACKAGES

PACKAGE
SERVICE
Commission rate
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations At Chic disrection At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based one editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Website and Chic Retreats channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
BASIC
£ 399
SERVICE
one off
PROFILE ON CHIC RETREATS WEB SITE ONLY
Commission rate
18%
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations At Chic disrection At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based one editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Website and Chic Retreats channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
ESSENTIAL
£ 480
SERVICE
per annum
PROMOTION ON CHIC OWNED CHANNELS
Commission rate
15%
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations At Chic disrection At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based one editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Website and Chic Retreats channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
PREMIUM
£ 840
SERVICE
per annum
PROMOTION TO GLOBAL DISCERNING TRAVELLERS
Commission rate
15%
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations At Chic disrection At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based one editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Website and Chic Retreats channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
PACKAGE
SERVICE
Commission rate
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations Ad hoc At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Web site and Chic channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
BASIC
455
SERVICE
one off
PROFILE ON CHIC RETREATS WEB SITE ONLY
Commission rate
18%
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations Ad hoc At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Web site and Chic channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
ESSENTIAL
550
SERVICE
per annum
PROMOTION ON CHIC OWNED CHANNELS
Commission rate
15%
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations Ad hoc At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Web site and Chic channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.
PREMIUM
960
SERVICE
per annum
PROMOTION TO GLOBAL DISCERNING TRAVELLERS
Commission rate
15%
Chic Retreats approved member Approval to join by Chic Committee One off approval, reviewed annualy
Curated page on Chic Retreats website & mobile site Industry Leading Hotel Profile > SEO rich unique profile on Chic Retreats website > Display rates and inventory on the Chic Retreats website via channel management or extranet
Inclusion in Chic Retreats Inspirations Ad hoc At least 1 inclusion.
Guest Card Sharing Service Enhance your cashflow Guest card sharing service - you take the credit card deposit/payment to enhance your cashflow
Direct Debit payments Avoid bank transaction & currencies fees SEPA (EU Only)
Inclusion in Chic Retreats newsletters Access to Chic Retreats email subscribers As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats social channels All major social platforms As part of 'hotel launch', subsequent inclusions based on editorial calendar.
Inclusion in Chic Retreats Blog Ad hoc Linked to monthly editorial calendar.
Hotel of the Week Offer dependent Dependent on strong offer from hotel, published on Web site and Chic channels.
Owners story Chic exclusive! For all premium hotels with owner stories. If no owner no story.
Partnership Programmes with leading brands On invitation Driven by brand partners
Meta channels participation Always on We are partnered with Google, Trip Advisor, Kayak, Wego, Skyscanner and Trivago to offer a compelling metasearch solution for hoteliers. Our team of experts manage the CPA (cost per acquisition) and CPC (cost per click) bidding process to give you exposure across a network of metasearch sites.

HAVE MORE QUESTIONS?

Schedule a call with one of our hotel partnership managers today.