Join a unique, handpicked selection of charming boutique hotels, villas, B&Bs and guesthouses from around the world
- Since launching in 2002, we have used our expert knowledge of luxury and boutique hotels to curate the world’s best Chic Retreats.
- Our digital marketing expertise draws attention to your hotel from visitors worldwide.
- We pay close attention to industry trends and innovations to provide the very best service to our partners.
“Indispensable if you are looking for small and punchy properties ahead of the crowd”
Melinda Stevens, Editor, Condé Nast Traveller
“Still the definitive collection of small smart hotels”
Richard Alleman, Travel Editor, American Vogue
Ready to welcome the guests that your hotel deserves?
We know who our boutique guests are and what their needs, interests and preferences are. This means we can match you with guests who suit your property perfectly.
We are on a mission to bring you consistent bookings from the right customers. We market your hotel via our SEO-optimized website, blogs, newsletters, press coverage, social media channels, Chic Retreats Book, Metachannels, and paid search marketing.
We are on a growth path
We have the financial and technical backing to significantly grow in the next few years. Venture Capital funding enables us to innovate and refine what we do to grow our specialist boutique hotel platform.
Meet The Team
Amir Azulay - CEO @ Chic
Lulu Townsend - Founder of Chic Retreats
Tima Bouqdour - Hotel Partnership Manager @ Chic Retreats
“ It’s very exciting to work in such a passionate and friendly industry, that is also fast-paced and dynamic. I’m fortunate that at Chic Retreats I meet and speak to hoteliers from all over the world, that genuinely love what they do, and want to share their hospitality and their beautiful hotels to the guests who visit them. It is a great honour to be able to work with the hotels and their teams, and promote them to our wonderful guests who always return with fond memories. ”
Claudia Salvatore - Head of Hotel Partnerships @ Chic Retreats
“ My passion for travel, cultures, lifestyle, languages and unique experiences has taken me to Chic Retreats where everyday is different. You’ll find me mostly travelling to different countries, meeting new people and discovering new places. What I love about my job is that I provide the opportunity to all our boutique hotel clients to experience exactly the same. ”
What is a boutique or lifestyle hotel? How do we quantify or qualify it?
Read this report from our partner The Boutique & Lifestyle Lodging Association (BLLA) for a clear overview of what defines a boutique hotel in 2017.
Selection of Chic hotels